Nike, Kim Kardashian

Nike is betting Kim Kardashian can be its next Michael Jordan
Nike is joining up on a new brand with Kim Kardashian in a bet her star power can have the same impact Michael Jordan did 40 years ago, but for women
Kim Kardashian's SKIMS partners with Nike on new activewear brand NikeSKIMS
SKIMS and Nike joined forces to "disrupt the industry" and create top-notch, new activewear that works for athletes of all levels.
Nike Bets Big on Kim Kardashian
More than 40 years ago, Michael Jordan helped Nike become the name in basketball sneakers. Today it’s betting that Kim Kardashian can help it do the same for women’s activewear.
Nike, Kim Kardashian’s Skims partner on new brand
Nike on Tuesday announced a new brand in partnership with the influencer Kim Kardashian’s Skims, giving the company’s stock one of its first pops under new CEO Elliott Hill. Nike and Skims will produce a line for women called NikeSkims. It will include training apparel, footwear and accessories.
Kim Kardashian gives Nike’s flagging business a swoosh
Nike’s ambassadors have been modern gladiators such as Michael Jordan, Tiger Woods and Roger Federer. But Skims has quickly become a formidable business. Five years into existence, it makes more than $1bn in annual revenue.
Nike and Skims’ Joint Label Announcement Earns $6.1 Million in Media Exposure, Kim Kardashian’s Post Boosts Collaboration by $1 Million
Tuesday’s announcement of the new brand created in partnership by sports giant Nike and lifestyle company Skims generated $6.1 million in media impact value, according to Launchmetrics. MIV is a proprietary metric that assigns an actual monetary value to marketing strategies across print,
Inside the Mojave Desert train heists targeting Nike sneakers
A string of heists targeting BNSF trains in California and Arizona resulted in the theft of $2 million worth of Nike sneakers ...
Nike's Financial Strength: What Moneyball Data Reveals
AI-Assisted Investment Scores Moneyball combines artificial intelligence with expert analysis to evaluate companies across ...
The Nike Air Foamposite One ‘Galaxy,’ One of the Wildest Sneakers Ever, Is Finally Back
Nike’s original Galaxy Pack and dropped way back in 2012 to commemorate NBA All-Star Weekend, long the high point of the year ...
Nike Free Metcon 6 review: a Jack of all trades
The Nike Free Metcon 6 is a ridiculously comfy and supportive hybrid workout shoe ideal for cardio classes, HIIT and lifting ...
Detroit Tigers ace Tarik Skubal 'just signed a deal' with Nike. Here's what that means
The Nike deal shows how in-demand Detroit Tigers ace Tarik Skubal has become after winning the AL Cy Young award, as he joins ...
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One of Nike’s Most Anticipated Shoes of 2025 Disguises a Decade of Technical Innovation
The Mars Yard 3.0, scheduled to arrive in the fall of 2025, is Tom Sachs's first official Nike collaboration in years.
Nike Is Selling $100 ‘Phoenix Waffle’ Shoes for $66, and Shoppers Say ‘Do Yourself a Favor and Grab a Pair'
Nike is selling Phoenix Waffle women's shoes for only $66. That's 34% off the original retail price of $100. The discounted ...
Devin Booker pays tribute to Nike with the Nike Book 1 "97005"
Phoenix Suns guard Devin Booker debuted the Nike Book 1 "97005" colorway that is a nod to Nike headquarters' zip code.