Super Bowl updates—Michelob Ultra is a winner, Google goes local (and national) and McConaughey is everywhere
There will be no shortage of Super Bowl ad rankings and metrics in the coming days, especially the day after the game, when ...
How the ‘Trump bump’ and first-party data increased Q4 revenue for a politics website
Before Q4 2024, Adam implemented ezID to integrate first-party data identity protocols. Almost immediately, his revenue per session (RPS) jumped by 21%. He soon discovered that advertiser platforms ...