It’s hard to believe, but 20 years have passed since Carlton Draught's 'The Big Ad' first burst onto our screens and into Australian culture. Launched on August 7, 2005, Carlton Draught’s 60-second ...

Full-service communications agency iD Collective has been appointed by the AFL to lead the 2025 and 2026 AFL and AFLW Premiership Cup Tours, marking a significant milestone in the agency’s partnership ...

M+C Saatchi has bolstered its leadership team with two senior appointments across national and Melbourne offices. Topher Jones has been named client experience director, a newly created national role ...

Lipton Ice Tea has teamed up with TikTok to launch its new brand platform, ‘Tea Changes Everything’, with an exclusive TikTok LIVE concert streamed from a pirate ship on Sydney Harbour. Dubbed, 'the ...

Sephora, in partnership with Haus Labs By Lady Gaga, is championing beauty, belonging, and mental health in its new campaign produced by Maison BETC Paris (formerly BETC Etoile Rouge) and BETC Fullsix ...

Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative director or team to select their own personal favourites.

At the centre of the project sits An Ode to Local, creative work featuring Aussie hip hop legends Bliss n Eso. The hyperlocalised campaign combines several AI creative and distribution tools to ...

On behalf of Health New Zealand Te Whatu Ora, VML has teamed up with the Mental Health Foundation to launch a national behaviour change campaign that aims to help New Zealanders improve their own ...

Fresh off its first AI-generated television commercial launched earlier this year, amaysim has unveiled The Escape Story: Multi Product, a multi-product campaign once again imagined, designed and ...

Heckler has expanded into Europe with the opening of a new studio in Amsterdam. The move marks the boutique VFX and post-production company’s third international base, joining Sydney and Singapore.

Over 500 people across the Sydney and Melbourne advertising industry came together to kick goals for good at the annual UnLtd Cup indoor soccer tournament. The event, now in its 14th year in Sydney, ...

Fresh off four mentions in Campaign Brief's Creative Circle this month, Telstra’s latest campaign is turning heads. What do you get when you mix intergalactic villains, Kubrick-scale world-building ...