PIA Group has acquired TAB, the Berlin- and San Francisco-based mobile performance marketing firm. User acquisition is a core element of the mobile performance marketing strategies operated by today’s ...

Caroline McClelland, marketing manager at Kumulos, explains why the future for in-app messaging is consent-based. Consent-based messaging has never been so important for mobile marketers. Just read ...

Car maker Jaguar Land Rover has launched a TikTok account for its Defender marque, in collaboration with British rapper, songwriter and actor Kano. The new TikTok account seeks to inspire Defender ...

O2 has launched its latest campaign, “Only O2/Switch Up,” highlighting the flexibility and freedom available to its customers. The campaign, created in partnership with VCCP London, is the third ...

Livingbridge, a mid-market private equity investor today announced its investment in London-based social media publishing business, Jungle Creations. The investment was made through Livingbridge’s ...

Spears: “Ozone plays a crucial role in offering brands and advertisers a viable alternative to the walled gardens “ The Ozone Project, the programmatic advertising platform formed by Guardian News & ...

Brand & Deliver Movers & Shakers: NEXD, MediaLink, Criteo, Brand & Deliver and T3 The mobile marketing industry is ever-changing, and that applies to the people as much as the technology. Movers & ...

Leading technology company Brand Metrics has integrated with global news streaming provider LeadStory to precisely measure how in-car advertising delivered through the platform influences consumer ...

Robert Wildner, Co-founder and CEO of AVOW, emphasizes that app developers and mobile marketers must adapt to emerging trends and new channels to stay competitive in 2025. As 2024 demonstrated, ...

JD Sports has introduced a new global brand identity focused on youth culture. Created by Uncommon, the new look- called ‘Forever Forward’- aims to make JD a “driving force behind elevating youth ...

Former Microsoft gaming executive J Allard has joined Amazon as vice president of product, specifically within the Devices and Services team, which oversees products like Echo and Alexa. Known for ...

GumGum, the contextual-first technology leader transforming digital advertising, has uncovered a critical gap in campaign effectiveness: 41% of contextual ad placements fail to capture attention when ...