Making Science recently launched an AI tool that helps advertisers optimize their marketing campaigns while maintaining ...

A UK-based early-stage startup called Paapi is building a platform to help advertisers with privacy-safe ad measurement.

Microsoft is deprioritizing ad tech; Google wants to get back into publishers’ good graces; and Meta has been quietly developing proactive chatbots.

Measuring media quality is just the first step. A bigger challenge looms: assessing media quality against a marketer’s short-term and long-term goals.

Sounder just launched a new version of its brand suitability tool for podcasts that can understand the nuances of ...

Michelle Urwin, Chief Marketing Officer of Skai, joined Sarah Sluis at Cannes Lions 2025 to share the biggest shifts in ...

David’s Bridal is as much an AI-powered tech company as it is a retailer of wedding apparel, says president and CBO Elina ...

Amazon uses the presence of shady or unauthorized sellers on its platform as leverage to bring big brands to the negotiating ...

“Anytime you assert what an outcome is, versus asking the advertiser what their most valuable outcome is, you’re kind of crossing the line into blurriness,” said Jason Fairchild, co-founder and CEO of ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...