We sat down with Josh Barnett, MD of LAMP at Lumen, to delve into attention, with a focus on how the metric can help ...

Half of Businesses Estimate Digital Media Emissions; Reddit Readying Paywalls; Advertising Association Appoints Andria Vidler ...

IAB Europe, the European-level industry association for the digital marketing and advertising ecosystem, today (February 19th ...

DoubleVerify, a leading software platform for digital media measurement, data, and analytics, today (February 18th, 2025) ...

Taboola, the global leader in powering recommendations for the open web, analysed readership trends from recent weeks across ...

Through this partnership, Cedara will provide Adnuntius with a transparent carbon footprint analysis of its operations, ...

Channel 4 to Simplify Ad Buying Platform; Guardian Media Group Partners with OpenAI; TikTok Shop's US Sales Increased 153% in ...

Onetag, the next-generation ad exchange built for buy-side curation, confirms its partnership and technical integration with ...

As part of the project, HBAgency is implementing advanced security frameworks to tackle critical ad tech challenges, ...

News in brief: OOH Revenue Grows 7.7%; Apple and Google Restore TikTok to US App Stores; UK Gov Partners with Anthropic AI ...

On this MadTech Podcast travel special, ExchangeWire editor Aimee Newell Tarín is joined by research lead Mat Broughton and ...

Elsewhere in the video landscape, Netflix appears set to enter the race for the live rights of Formula One. Last week, the streamer also announced another price hike for those subscribed to its ...