From Nestlé’s CEO talking about the need to have the “best marketers in the industry” to the transformative power of marketing as seen at David Lloyd Clubs and Hearst UK, it’s been a busy week.
Over two-fifths of entrants to the Social Mobility Foundation’s 2025 Employer Index are either currently measuring their class pay gap or plan to next year.
Chinese electric vehicle and battery company BYD faced several barriers as it planned to launch in five key markets in EMEA. The brand was mostly unknown in Europe, with research finding prompted ...
Channel 4 has launched Partner Lab, a new in-house team designed to work more closely with brands and to streamline brand collaborations across TV, streaming and digital platforms.
Greggs fans had been begging the bakery chain to release a clothing range for years. Boasting shared values of accessibility, relatability and being value-driven, Primark emerged as the perfect ...
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