Email has been central to the success of e-commerce by giving retailers a reliable, low-cost, and instantaneous ...

AI is more than a defensive tool — it’s a strategic asset that reshapes how organizations think about data governance, ...

Prime Day 2025 didn’t just give us big traffic and sales figures. It gave us a mirror. One that reflects a more thoughtful, ...

AI can dramatically enhance CX, but it’s best to proceed methodically with AI CX initiatives. Brands and retailers that take ...

Scattered Spider is a financially motivated cybercriminal group that emerged around 2022, comprising mostly native English ...

Gen Z evaluates brands holistically. This means your packaging, carbon footprint, and return policy are all part of the ...

Claire's is set to close more than 290 stores as part of its bankruptcy process, reports USA Today. It filed for bankruptcy ...

When customer data is consolidated and identity-resolved into meaningful profiles, AI tools can act on those profiles and generate the insights, predictions and automations to help brands stand out to ...

This year, the usual holiday rush comes with an extra twist of a chaotic tariff climate. Sweeping increases on imports from the EU, Brazil, India, and China, some reaching 50 percent, are squeezing ...

Walgreens Boots Alliance is officially privately held with a new chief executive who formerly ran office supply retailer Staples. The announcement coincides with the closing of the company’s $10 ...

AI and generative AI also enable marketers to be "positionless" in marketing, which provides every marketer with the power to execute any marketing task instantly and independently.

Back-to-school shopping brings a welcome spike in volume for retailers, however, this annual event (or should we say preparation frenzy) has become prime hunting grounds for fraudsters.