Netflix’s craft campaign From crafty caterpillars to crafty takeovers, Netflix celebrated the release of Richard Osman’s The ...

Rayner the Pain’er for new Labour comms chief When I recently mentioned that David Dinsmore had not had a chance to get to ...

The stunt has always been theatre with consequences. For my BBC Radio 4, Archive on 4 documentary, Outrage Inc, I went back ...

Generative Search Optimisation (GEO) is the latest development in the PR and digital marketing world, as a result of ...

I first got into communications and PR through the Taylor Bennett Foundation (TBF), which supports ethnic minorities and ...

Water week it has been (sorry). Warm weather and lack of rain were in the headlines at the beginning of it, as experts proclaimed this summer would be the hottest on record in the UK. By the end of it ...

IC has a critical role in helping employees understand ‘why’ There are many reasons organisations decide to refresh their brand. Internal ...

As a keen follower of brands with a cracking crisis comms team, I just notice these things. Good PR by the Ryanair comms team. Natural History ...

Carma found that search interest for American Eagle jumped 186% week-on-week, hitting a five-year high, while web traffic to its website grew 15% month-on-month. The retailer’s share price climbed 23% ...

Google’s AI Mode launches globally It’s finally here. This past month, Google launched AI Mode in the UK and 180 further countries … with “ ...

Hundreds of thousands of people have once again descended on Cologne for gamescom – the annual industry consumer trade fair that unites games ...