Industry experts view that Airtel Digital TV-Tata Play merger as a strategic response to DTH market decline, driven by free-to-air (FTA) and streaming competition. They emphasise the benefits of consolidation,

Tata Play and Airtel Digital TV could merger soon. Bharti Airtel has confirmed that the merger talks between the two companies are being explored.

Bharti Airtel is in discussions with Tata Group for a potential merger of their DTH businesses, potentially creating a new industry giant. Learn more about the potential deal and its implications.

The potential merger would combine Airtel’s DTH business, Bharti Telemedia Limited, with Tata Group’s DTH business, Tata Play Limited. The merger would create a larger and more efficient DTH company, which would be better positioned to compete in the Indian market.

Airtel is holding discussions with the salt-to-software conglomerate for the merger of Bharti Telemedia, which offers cable and satellite TV services, with Tata Play, according to a regulatory filing from Sunil Bharti Mittal-led firm.

Bharti Airtel confirmed "bilateral discussions" with Tata Group for a possible merger of their direct-to-home (DTH) segments, Bharti Telemedia and Tata Play, respectively, on Wednesday.

Reports suggest that this deal is expected to be implemented through a share swap arrangement.

Airtel in 'Bilateral Discussions' with Tata Group Over DTH Merger - Bharti Airtel confirmed on Wednesday that it is in talks with the Tata Group about a potential merger

Bharti Airtel is in talks with the Tata Group to merge Tata Plays direct-to-home business with Airtels Bharti Telemedia. The merger aims to enhance Airtels non-mobile revenues through convergence, with Airtel expected to hold a majority stake.

India's Tata Group and Bharti Group are close to merging their satellite TV businesses, creating a nearly $1.6 billion entity with the aim of tiding over the sustained migration of subscribers to digital streaming,

Bharti Airtel is in talks with Tata Group to merge Tata Play’s DTH business with its subsidiary, Bharti Telemedia, in a potential ₹7,000 crore deal, aiming to serve 35 million subscribers.