A few thousand Quebecers were enlisted to help Amazon's virtual assistant, Alexa, learn the finer points of Quebec French, from the distinctive accent to so-called "joual'' expressions, and the ...

‘The French language from France has been available for a while, but it’s not the same as the language Quebecers use,’ says Alexa trainer Hans Laroche.

For Amazon, that meant introducing Alexa to workers in its five French fulfillment centers, who interacted with the burgeoning voice assistant in Boigny-sur-Bionne and beyond.

With Amazon's official release of its French Canadian language option for Alexa on March 21, the results are now available for all to hear.

Amazon's voice assistant, Alexa, is being prepped to understand commands and pronunciation for a French-Canadian audience ...

MONTREAL – Last September, Hans Laroche embarked on an unusual teaching assignment. He and a few thousand fellow Quebecers were enlisted to help Amazon’s virtual assistant Alexa learn the ...