Cracker Barrel reversed course on the rebrand earlier this week, announcing it would retain its traditional logo.

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After days of backlash, Cracker Barrel reverted back to its existing logo and issued an apology. Was this move good business?

A week later, Cracker Barrel reversed course on the decision, saying in a statement to USA TODAY that it would be dropping ...

Cracker Barrel's new logo was meant to signal change. Instead, it triggered a $100 million backlash. Why it's tricky to refresh nostalgic brands.

Cracker Barrel unveiled a new logo on Aug. 19. By Aug. 26, the restaurant changed course, returning to its old logo.

Cracker Barrel’s attempted revamp hit a wall. The company saw severe backlash over its plans to modernize and simplify its ...

Like its namesake barrels that transported soda crackers until boxes replaced them, Cracker Barrel needed to change.

Cracker Barrel reversed course and reinstated its old-timey logo after a massive backlash. Here's what the company said.

Cracker Barrel Old Country Store Inc. said it’s getting rid of a new logo that had sparked controversy and prompted a slump in its share price. “We thank our guests for sharing your voices and love ...

The “new logo is going away,” Cracker Barrel confirmed to USA TODAY in an Aug. 26 statement, indicating that it would go back to its “Old Timer,” which depicts a man called “Uncle Herschel” sitting in ...

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