Less than a month from now, a federal court in Virginia will begin hearing an antitrust case that could determine whether ...

Every day this week, we and other close watchers of Google have been holding our breath, waiting for Judge Amit Mehta of the ...

Amazon has been executing on a plan to be No. 1 in a key area of adtech. Industry insiders say it's made gains on rivals The Trade Desk and Google.

After observing the loyalty pricing and discounts in Google search results and shopping ads, Digital Phablet announced the introduction of new loyalty ...

The sports commerce, gaming and entertainment company has tapped former Netflix and Snap ad sales chief Jeremi Gorman to lead ...

Alphabet shows strong fundamentals, accelerating growth in Search and Cloud, and attractive valuation despite AI bubble fears ...

Explore Optmyzr’s study on Amazon leaving Google Ads: why clicks increased but value declined, and what it means for ...

Google has released version 21 of the Google Ads API, this is a major release with dozens of updates. Updates include AI Max for Search campaigns, PMax changes, reporting updates and much more.

While Amazon has slowly reduced its presence in Google Shopping during the past year, the sudden stop raises questions about the company's motives.

Google Ads is experiencing some technical difficulties, although their ad status dashboard indicates that all is currently fine. The issue is somewhat significant in that even Microsoft ...

Google's AI Mode uses memory and context to deliver answers. Here’s what it means for advertising, targeting, and conversion.

Google is expanding ads in AI Overviews from mobile to desktop and testing ads in AI Mode. It's also adding other AI-powered ad tools, designed to help automate ad creation and buying.