Google Analytics 4 will eventually be our only GA platform option so it's important to set it up properly. Here's how.

Google Analytics 4 will replace GA 3 in summer 2023. Our guide will walk you through all the steps to set up GA 4 and measure your website's data.

“Marketers looking for a guided set up experience in Google Analytics 4 should use the setup assistant. This includes tools to automate some required steps and help you track progress.

Mastering GA4: How To Use The New Google Analytics Like A Pro Explore the new reports and metrics offered by GA4 to gain a comprehensive understanding of their implications for your business.

Google Analytics is an incredibly valuable tool for businesses of all sizes. However, because of the complicated terms and metrics involved, it can be challenging to understand. This guide will ...

Recent changes to Google Analytics are a big deal that require timely action.

The initial Google Analytics setup process involves you: Defining your goals to identify the critical actions users need to take on your site to lead to more conversions; linking your Google ...

Explore how Google Analytics reports have evolved to track ecommerce sales. Uncover insights with GA4's new Checkout Journey and Purchase Journey reports.

A Google Analytics goal may be retroactive, but you cannot view such goals. Google Analytics allows you to set goals that monitor when a user makes a purchase or signs up for a newsletter. After ...

After over a decade, Google is pulling the plug on the industry standard known as Universal Analytics to make way for its replacement.

Google will deprecate Universal Analytics next year. Universal Analytics properties will stop processing new hits on July 1, 2023, and Universal Analytics 360 properties will stop processing hits ...