Search engine optimisation has given way to generative answer optimisation, and marketers must be ready, writes ARTHUR GOLDSTUCK.

While 15 per cent of users clicked a link from Google's usual search results when they were not given an AI summary, only eight per cent clicked them when presented with an AI Overview, researchers ...

Google is pushing for AI integration in its search engine, and the results are not always the best. The AI seems to summarize information from multiple sources based on the user's search query; ...

Alphabet's search market share slipped slightly below 90% for the first time since 2015, but the pace of decline is slow.

This year's results have been mixed for the "Magnificent Seven." While Nvidia and Meta Platforms ( META -1.69%) are posting another year of market-beating returns, others like Apple ( AAPL -0.19%) and ...

Google confirms no conversion minimums for AI Max for Search, but Smart Bidding is required for search-term matching.

Exclusive: At a summit attended by staff from OpenAI and DeepMind, the economic risks posed by AI came into focus.

Google released a feature allowing users to have more control over their search results algorithm. Here's what it means for you.

Agentic browsers can eliminate some tedious tasks, but you're still better off searching on your own... for now.

The search landscape has evolved. Being findable isn't enough anymore. In the era of AI, you must be the response.

For ages I've used Chrome Incognito Mode to hide my tracks on the web. But recently, I've adopted DuckDuckGo as my secondary browser.

Boomcycle Digital Marketing, a well-established digital marketing service based in the United States, is proudly celebrating ...