Search engine optimisation has given way to generative answer optimisation, and marketers must be ready, writes ARTHUR GOLDSTUCK.

While 15 per cent of users clicked a link from Google's usual search results when they were not given an AI summary, only eight per cent clicked them when presented with an AI Overview, researchers ...

Generative Engine Optimization makes sense as a concept, but GEO as an acronym is doomed – linguistically, historically, and strategically.

Google says AI Mode now handles complex STEM questions better and surfaces key details sooner, timed for back to school.

Concerning the use of search engines, Egypt ranks 52nd globally, with 72.4% of internet users aged 16+ using search engines. Google Chrome takes the lead, with 96.61% of web traffic, placing Egypt 5th ...