Search engine optimisation has given way to generative answer optimisation, and marketers must be ready, writes ARTHUR GOLDSTUCK.

While 15 per cent of users clicked a link from Google's usual search results when they were not given an AI summary, only eight per cent clicked them when presented with an AI Overview, researchers ...

Authorities attributed this anomaly to a Google Search engine technical issue rather than any malicious activity ...

Google is pushing for AI integration in its search engine, and the results are not always the best. The AI seems to summarize information from multiple sources based on the user's search query; ...

Answer Engine Optimization (AEO) is transforming the way businesses appear in search results. Traditional SEO is no longer sufficient in a world dominated by AI ...

Alphabet's search market share slipped slightly below 90% for the first time since 2015, but the pace of decline is slow.

This year's results have been mixed for the "Magnificent Seven." While Nvidia and Meta Platforms ( META -1.69%) are posting another year of market-beating returns, others like Apple ( AAPL -0.19%) and ...

Google confirms no conversion minimums for AI Max for Search, but Smart Bidding is required for search-term matching.

Exclusive: At a summit attended by staff from OpenAI and DeepMind, the economic risks posed by AI came into focus.

Google has launched a feature that allows you to choose who you see first when you search — so you’ll never have to miss the latest entertainment news from Page Six. The Preferred Sources tool ...

Google released a feature allowing users to have more control over their search results algorithm. Here's what it means for you.

• Digital visibility is entering a new era where SEO and LLMs aren’t rivals but partners—collaborating, competing, evolving.