‘Qualitative’ refers to data that is not numerical. Examples: written or spoken word, videos, audio recordings and songs, poems, stories, drama, pictures, photographs, and many other art forms. ‘In ...

Examples of discrete numeric data might ... The post Attribute Data: Quantifying the Qualitative appeared first on ...

That abundance of data has led many marketing and product leaders to incorrectly believe that they no longer need to invest in primary, qualitative research because they think have all the customer ...

analyse and infer from qualitative data requires intense cognitive engagement – it can be a significant time-saver once you have your set of codes tried and tested on an initial sample. It’s then a ...

But qualitative data is usually time consuming and difficult to interpret. Quantitative data is usually taken from a larger sample and collects things like number of responses, so it's easier to ...