The three-inch-long “Cheetozard,” a Flamin' Hot Cheeto that looks like the Pokémon Charizard, sold for $87,840 at auction at Goldin.

A Charizard-shaped Cheeto sold for $88,000. But why? The internet’s obsession with rare snacks, meme culture, and collectibles is reshaping what we consider valuable.

Pokémon card collectors are used to seeing rare items fetch impressive prices. This time, however, it was a very different item that caught the market's fancy: a simple Cheetos in the shape of a Firecracker,