Brands are paying millions to air their commercials during Super Bowl 2025. Here's what's behind the cost, and why advertisers say it's worth it.

Brands are paying millions to air their commercials during Super Bowl 2025. Here's what's behind the cost, and why advertisers say it's worth it.

TV advertising is the lifeblood of the league, but knowing when to pause the games is a task undertaken by N.F.L. executives, ...

The 2024 game racked up estimated ad revenue of about $550 million for in-game placements, according to GroupM, WPP’s media ...

Columnist David Marcus writes that public broadcasting, which began before the age of cable and the internet, has outlived ...

Comedians and actors Tim Robinson and Sam Richardson will star in a Super Bowl ad for Totino’s Pizza Rolls, the first Big ...

Watch all of the best 2025 Super Bowl commercials, including Big Game ads featuring Ben Affleck, Matt Damon, and more.

The ice cream maker, a first-time big game advertiser, ranked No. 3 in System1’s analysis of Super Bowl spots released so far ...

Instacart's Super Bowl commercial hinges on celebrities who are extremely tough to manage: mascots from Procter & Gamble, ...

Central Ohio-born filmmaker Dylan Bradshaw won the national Doritos Crash the Super Bowl commercial competition, winning $1 ...

Juno Temple ’s first commercial gave her a workout.

Comedians and actors Tim Robinson and Sam Richardson will star in a Super Bowl ad for Totino’s Pizza Rolls, the first Big ...