Caroline McClelland, marketing manager at Kumulos, explains why the future for in-app messaging is consent-based. Consent-based messaging has never been so important for mobile marketers. Just read ...

Car maker Jaguar Land Rover has launched a TikTok account for its Defender marque, in collaboration with British rapper, songwriter and actor Kano. The new TikTok account seeks to inspire Defender ...

Livingbridge, a mid-market private equity investor today announced its investment in London-based social media publishing business, Jungle Creations. The investment was made through Livingbridge’s ...

Spears: “Ozone plays a crucial role in offering brands and advertisers a viable alternative to the walled gardens “ The Ozone Project, the programmatic advertising platform formed by Guardian News & ...

O2 has launched its latest campaign, “Only O2/Switch Up,” highlighting the flexibility and freedom available to its customers. The campaign, created in partnership with VCCP London, is the third ...

Brand & Deliver Movers & Shakers: NEXD, MediaLink, Criteo, Brand & Deliver and T3 The mobile marketing industry is ever-changing, and that applies to the people as much as the technology. Movers & ...

Former Microsoft gaming executive J Allard has joined Amazon as vice president of product, specifically within the Devices and Services team, which oversees products like Echo and Alexa. Known for ...

For the past 20 years, Mobile Marketing Magazine has proudly served a global audience with news, insights, and features on the latest trends shaping our industry.

Diet Coke has launched the next phase of its ‘This Is My Taste’ campaign with actor Jamie Dornan. This new chapter celebrates personal passions, featuring Dornan’s love for cold-water swimming in ...

GumGum, the contextual-first technology leader transforming digital advertising, has uncovered a critical gap in campaign effectiveness: 41% of contextual ad placements fail to capture attention when ...

Utiq, the European AdTech company offering Telco-powered infrastructure rooted in authentic, user-consented signals, announces its first publisher partnerships for its UK launch. Following the ...

Samsung has unveiled the global launch campaign for the S25 Series, created by BBH Singapore, with a focus on positioning Galaxy AI as an essential tool seamlessly integrated into people’s daily lives ...