For the past 20 years, Mobile Marketing Magazine has proudly served a global audience with news, insights, and features on the latest trends shaping our industry. Mobile Marketing Magazine was ...

Customer acquisition specialist, esbconnect, has launched Optivo, its new audience retargeting tool, Optivo. In a UK first, Optivo enables brands to retarget anonymous website visitors not on their ...

Birds Eye has launched a major new masterbrand campaign as part of its ongoing evolution. Created by Havas London, the multi-channel campaign is the first stage of a wider pan-European strategy from ...

Argos has released the third episode of its ongoing mockumentary series Arghaüs, which promotes its curated A-List product selection. Created with global social agency Billion Dollar Boy, Arghaüs ...

Maynards Bassets is rolling out the newest chapter of its long-running ‘Set the Juice Loose’ out-of-home campaign. Created in collaboration with London-based creative agency VCCP, this activation is ...

Moloco, the AI performance advertising company, today announced that Moloco SDK is now available through Google AdMob bidding and Ad Manager’s SDK bidding platforms. In addition, Moloco SDK is fully ...

Tesco has expanded its partnership with LiveRamp to deliver “more personalised and informative advertising campaigns” to its customers. The UK’s largest retailer will now use LiveRamp’s Data ...

Debenhams Group is working with Pinterest to grow brand awareness and attract more customers. It’s the first UK Group brand to launch a Pinterest campaign this year. Together, they’re creating a ...

Prezzee is marking the release of Universal Pictures’ and Amblin Entertainment’s Jurassic World Rebirth with a world-first free personalised AI experience that places adventurous users right at the ...

Leading technology company Brand Metrics has integrated with global news streaming provider LeadStory to precisely measure how in-car advertising delivered through the platform influences consumer ...

GumGum, the contextual-first technology leader transforming digital advertising, has uncovered a critical gap in campaign effectiveness: 41% of contextual ad placements fail to capture attention when ...

Vodafone Ireland has teamed up once again with award-winning agency Grey London to launch its latest campaign, “The Toymaker” – a heartwarming ad that shows the power of real human connection, ...