CEO Rajeev Goel dishes on data fees, how sell-side curation differs from buy-side curation and how publishers can control ...

If we’re to leave behind the third-party cookie era, the rest of the ecosystem must reassert the role it plays in setting the agenda.

PMax has joined Search as what Google dubs “the power pair.”  Plus, TikTok usage and ad spend are still dropping.

Viant announced that it acquired Lockr, a consumer and business service for managing email inboxes and data opt-ins, during ...

Venture studio Super{set} is bringing on serial entrepreneur and Rembrand CEO Omar Tawakol as a general partner.

To zero in on premium inventory, The Trade Desk is analyzing metadata signals about ad placements and pushing adoption of its ...

When DTC mattress brands started blowing up, Naturepedic capitalized on the fact that everyone was talking about it.

Target reported $649 million in revenue from its Roundel advertising business in 2024, up about 25% from 2023, during its Q4 ...

I’ve spent nearly a decade in marketing mix modeling (MMM), and I can tell you this: MMM starts with the model and proves ...

Publicis Groupe continued its years-long streak of acquiring non-agency ad tech and data sales companies with the ...

Amazon ad vendors are trying to escape the category they created, as Amazon’s own ad tech and data services ambitions crowd ...

With Chevron overturned, it will be easier for companies to challenge FTC regulations in court, arguing that they exceed the ...