With Out of Home playing a central role in major sporting events, the Six Nations provides a prime example of how brands can ...

A number of Irish agencies including THINKHOUSE, Bricolage and FUEL will be flying the Irish flag at SXSW in Austin, Texas ...

For Ireland, this shift presents a unique business opportunity that aligns perfectly with the country’s cultural identity and ...

Allied Global Marketing (AGM) has announced that Jack Mawdsley has joined the Dublin team as production manager. According to ...

Lidl Ireland has teamed up with RTÉ’s Fair City as part of a three year product placement deal that will see the retailer ...

With St. Patrick’s Day fast approaching, the Guinness Storehouse is harnessing the power of dynamic digital OOH to count down ...

Applications for 2025’s Female Futures Fund open on Thursday 6th March. IAPI invites all eligible members to apply and take ...

Core has launched a new campaign for Energia that encourages consumers to switch to an Energia smart energy plan and “enjoy ...

Diageo once again tops the shortlisted entries for this year’s MII AIM Awards which will take place on May 22. The shortlist, ...

Sam Moorhead and Mikey Fleming, two of the advertising industry’s top creatives, have joined Connelly Partners as co-creative ...

The Google helpful content guidelines emphasise creating content that demonstrates E-E-A-T (Experience, Expertise, ...

With broadband switching at scale, standing out in the market is crucial. OOH continues to be a powerful tool for broadband ...