Congratulations on surpassing early growth milestones! But as your app scales, new challenges arise—rising CPIs, fierce competition, and the need to ...

George is the co-founder of We Up and a growth consultant at different companies such as Storytel, Impala Studios, Zalando, Gamehive, Freeletics, Glovo, Lingokids, Bending Spoon, and Popcore. If you ...

Mark is a marketing leader with a track record of driving growth, blending performance strategies with creativity across diverse industries. He specializes in app marketing with experience across ...

A new report from Jampp, in collaboration with Apptopia and M&C Saatchi Performance, highlights the power of creative ad strategies in maximizing ...

Learn how Wizz, one of France’s top friend-finding apps, redefined app engagement with ContextSDK’s context-aware technology. By analyzing over 200 real-world signals – like motion, device status, and ...

For advertisers, the increasing costs of app store transactions are becoming a significant pain point. With Apple taking a 5% commission from subscription revenues and Google Play charging even more, ...

As we gear up for what promises to be a year of strong growth and momentum for the app industry, we can't wait to welcome you to App Promotion Summit ...

How people shop in the UK continues to morph. Whilst there was an acceleration of online shopping during the pandemic, shoppers fell back in love with in-store shopping once restrictions lifted.