Recently appointed as VaynerMedia's first president, international, Krzastek tells Campaign about evolving client ...

PNB MetLife’s brand ambassador, cricketer Smriti Mandhana, then emphasises how such aspirations can be secured with the PNB ...

In a world overflowing with content, the brands that truly connect are the ones that feel like they belong in the ...

"From a market share perspective, we are looking to get to 10% category share in sunscreen alone over the next five years," she said. This may be an ambitious target given Chosen's specialised ...

With its first global repositioning in 30 years, the Omnicom Group’s creative agency is shifting from ‘The Work’ to campaigns ...

Power List is open for nominations! We’re spotlighting the marketers who are driving innovation, shaping consumer behaviour and redefining the marketing game across the region. Know a trailblazer ...

The live music events like Coldplay, Taylor Swift, Vijay Antony, and Diljit Dosanjh concerts saw 43% increase in searches in ...

Social media platform X is reportedly in talks to raise money at its buying price valuation of $44 billion, despite user and ...

In an attention-starved and price-sensitive market, brands are battling for fleeting consumer focus. NP Digital's Neil Patel ...

Canara HSBC Life Insurance’s CMO doubles down on digital, storytelling, and influencers to bust myths and build trust in ...

Launches AI-powered Pocket Toons to speed up comic content creation while targeting a global business expansion.