Newspaper companies and advertisers agree on one thing: Audience metrics are ancient and have to change to capture the fast-evolving habits of multi-media consumers. Monetising the new metrics for ...

The INMA Media Subscriptions Summit continued on Thursday, covering how news companies are growing subscribers through ...

Kunle Campbell, author of E-Commerce Growth Strategy and co-founder of Conscious Commerce, offered seven lessons from ...

Aftenposten is the largest traditional broadsheet morning newspaper in Norway. During the INMA Media Subscriptions Summit on ...

Reuters’ transition to a direct-to-consumer model is part of the company’s long-term plan to build a more sustainable ...

Media leaders from throughout the world kicked off the INMA Media Subscriptions Summit on Wednesday in Amsterdam, discussing ...

At the INMA Media Subscriptions Summit in Amsterdam, leaders from El Mundo, Times Internet, and The Philadelphia Inquirer ...

During the opening keynote at the INMA Subscriptions Summit, AI futurist Aleksandra Przegalinksa shared how media industry ...

In an eventful world, people are turning to trusted news sources more than ever. INMA Readers First Initiative Lead Greg ...

News companies should consider how fact-checking can be used outside of politics and how it can help readers make sense of an ...

Attendees of the INMA Media Subscriptions Summit study tour spent the day visiting three Amsterdam-based companies: FD ...

In the 19 news organisations surveyed, 40% of employees report their organisation has dedicated AI leaders, but only 13% ...