From Nestlé’s CEO talking about the need to have the “best marketers in the industry” to the transformative power of marketing as seen at David Lloyd Clubs and Hearst UK, it’s been a busy week.

Visit Florida’s CMO Brett Laiken takes his cues from lifestyle brands rather than rivals when it comes to positioning the ...

More than a fifth (22.8%) of marketing leaders expect to make cuts in the next three months, according to exclusive IPA Bellwether data for Marketing Week.

There is of course a big social element. By coordinating quit attempts and getting people to give up at the same time, ...

The meditation and mental health app has grown its B2B offering rapidly, which has required a different way of measuring ...

Marketing has been identified as a key battleground for the consumer goods giant, as its new CEO asserts that it is “not ...

As payments provider Yaspa looks to take its brand on an “organic evolution”, CMO Kate Marsden explains why working closely ...

In the latest episode, we discuss what new IPA research tells us about influencer ROI and its role in a “potent modern media ...

IPA Bellwether data shows a significant uptick in both events and direct marketing spend in the most recent quarter, driving ...

Chinese electric vehicle and battery company BYD faced several barriers as it planned to launch in five key markets in EMEA. The brand was mostly unknown in Europe, with research finding prompted ...

In her first column for Marketing Week, Ehrenberg-Bass’s Jenni Romaniuk, illustrates the impact of trying to integrate ...

Marketing leaders and a CFO explain how to drive investment during the budgeting process in the latest episode of The Lowdown.