From Nestlé’s CEO talking about the need to have the “best marketers in the industry” to the transformative power of ...

Visit Florida’s CMO Brett Laiken takes his cues from lifestyle brands rather than rivals when it comes to positioning the ...

More than a fifth (22.8%) of marketing leaders expect to make cuts in the next three months, according to exclusive IPA Bellwether data for Marketing Week.

There is of course a big social element. By coordinating quit attempts and getting people to give up at the same time, ...

The meditation and mental health app has grown its B2B offering rapidly, which has required a different way of measuring impact.

Marketing has been identified as a key battleground for the consumer goods giant, as its new CEO asserts that it is “not strong enough”.

Aldi may have enjoyed a decade of growth but as Covid hit, customers retreated to the perceived safety of its ‘big four’ rivals. Market share began to suffer, dropping to its lowest level since ...

Are you an advocate of the crisp sandwich, or does the thought of mixing crunchy and soft textures make you feel just a bit nauseous? Walkers believes there’s a debate to be had, and in tapping into ...

Sainsbury’s is overhauling its Nectar loyalty programme, launching a new app and website that will offer shoppers more personalised offers as it looks to boost engagement with the scheme. The “fully ...

As payments provider Yaspa looks to take its brand on an “organic evolution”, CMO Kate Marsden explains why working closely ...

In the latest episode, we discuss what new IPA research tells us about influencer ROI and its role in a “potent modern media ...

New consumer research shows TikTok is a hotbed for brand discovery – find out how your brand can get in on the act. During lockdown, TikTok skyrocketed in popularity and was estimated to reach an eye ...