Plain text is essentially what you’re working on within Notepad, while HTML is closer to what you’re working with when you write in Microsoft Word or a rich text editor. However, plain text emails still have their place in the modern world.

Multipart/Alternative MIME format sends both the HTML and plain-text versions of an email. Mailchimp automatically creates a plain-text version of a campaign, and also works alongside internet service providers (ISPs) and anti-spam groups to ensure the best delivery possible.

Mar 19, 2018 · HTML stands for HyperText Markup Language. It’s the way web pages such as this one are encoded to handle things like bold, italics and even color text red. Plain text is, well, it’s plain. There are reasons and times you might want to use both. Switching isn’t hard, if you know where to look.

Jan 8, 2025 · In this article, we'll thoroughly compare two email formats — HTML vs plain text emails. We'll discuss how they differ in getting your emails delivered, how they impact the reader's experience, their visual appeal, and maintain your brand's look.

Aug 14, 2014 · HTML vs. Plain Text. Should you use plain text then? No, abandoning HTML is a mistake. With plain text, you can’t do any formatting or track opens.

Aug 20, 2018 · Between Plain Text Vs HTML Emails -- What's best for your email marketing? There are pros and cons to both. Read to find out what you should use.

Jul 1, 2024 · HTML Emails vs Plain Text: Key Takeaways. HTML emails better showcase visual content but have higher deliverability risks – use them for promotional and entertainment campaigns. Plain text emails drive parental engagement thanks to increased compatibility and accessibility – use them for 1:1 business correspondence.

When you send an email, you have a choice to send it as “plain text” or “HTML”. However, which is better for deliverability? In this article, we will discuss which you should use in your cold email campaigns to land in the primary inbox (not spam).

To pick the right format for your next email campaign, you need to understand the core differences between HTML vs plain text. When you hear “HTML email”, you probably picture fully formatted messages with colorful text, embedded images, clickable buttons, and dynamic layouts.

Mar 5, 2019 · In this article, we’ll provide a thorough overview of HTML and plain text emails. We’ll also explore the key differences and benefits of each when it comes to deliverability, user experience, visual display, and brand consistency. A plain text email is the stripped down version of your HTML email.