
Year in review: Biggest brand fails of 2024 | Campaign US
Dec 26, 2024 · Year in review: Biggest brand fails of 2024. From Apple’s cultural misstep to Bumble’s billboard backlash and Jaguar’s controversial rebrand, here’s Campaign’s take on the brands that tripped up in 2024, offering lessons in creativity, cultural awareness, and the ever-tricky art of reading the room.
Home [www.campaignlive.com]
Join the Campaign community and read about brand campaigns, key moves in ad agencies and the latest thinking from international creative thought leaders.
Planet Fitness’ latest campaign revolves around a new direction for ...
Dec 23, 2024 · Planet Fitness has landed on a new brand platform for its latest annual campaign to lure new fitness-minded inhabitants in the coming year. In the campaign, We're All Strong on This Planet, the fitness club company elicits a supportive “Come one, come all” message and feel, showing in split-screen style a number of patrons as diverse as their motivations for going to …
Campaign US 40 Over 40 Awards 2025 open for entry
Mar 19, 2025 · Campaign US has opened the 2025 40 Over 40 Awards for entry.. The 40 Over 40 Awards honors 40 top senior leaders across the U.S. advertising industry for their inspiring careers, dedication to their craft and ability to lead and thrive in …
Nike unveils Olympics campaign, Winning Isn’t for Everyone
Jul 19, 2024 · In her 2018 U.S. Open final match versus Naomi Osaka, Serena Williams exchanged words with the umpire and smashed her tennis racket in frustration over a missed shot. Kobe Bryant’s obsession with winning and distaste for losing made him notorious for hogging the ball on the court, impacting his relationships with his teammates.
REVEALED: The Campaign US 2025 Agency of the Year shortlist
Jan 21, 2025 · Campaign has revealed the 2025 Agency of the Year shortlist for the U.S. The agencies and individuals on this list have demonstrated breakthrough storytelling, memorable creative and media effectiveness across a variety of categories, including creative, media, innovation, PR and leadership.
Idris Elba ‘walks through’ the ways ServiceNow AI tech works for ...
Jan 10, 2025 · Idris Elba ‘walks through’ the ways ServiceNow AI tech works for employees in new ad. The spot, created with BBDO, is an extension of the 2024 campaign featuring the Golden Globe winning actor.
Jennifer Coolidge x Discover strike again | Campaign US
Nov 18, 2024 · Wearing a cheetah-print hair cutting cape and pink rollers in her hair, actress Jennifer Coolidge has teamed up once again with Discover for its latest campaign advertising Discover cards’ widespread store acceptance.
A tale of two holding companies: WPP and Publicis
Mar 14, 2025 · …Versus the #4 seed. Meanwhile, WPP landed in fourth place with $25.8 million in net new-business billings. Despite retaining Unilever’s massive media business and GroupM’s high-profile win of Johnson & Johnson’s U.S. media account, WPP’s gains were largely offset by losses of Ferrero, Ikea, eBay and Volvo.
Kind Snacks spins ‘bed-rotting’ into a form of self-Kindness
Jan 22, 2025 · Reality TV stars Ciara Miller and Amanda Batula, also known as Summer House’s “queens of bed rotting,” took the activity to the next level while sharing a two-person bed rotting hoodie for Kind’s newest campaign, Good and Good for You.. While healthy snack brands traditionally promote nut bars, granola and energy bars with outdoorsey or adventurous advertising, Kind highlighted Bravo ...